Digital Strategist

Responsibilities

• Generate high-quality, engaging, and relevant content for social media platforms, including written posts, articles, graphics, videos, and infographics.
• Develop content that aligns with the brand’s tone, voice, and target audience.
• Collaborate with the marketing team to brainstorm and execute creative ideas for content campaigns and promotions.
• Stay up to date with industry trends, social media algorithms, and SEO best practices to optimize content performance.
• Manage and maintain the brand’s presence on various social media platforms, such as Facebook, LinkedIn.
• Schedule and publish content across social media channels using social media management tools.
• Conduct keyword research and analysis to identify target keywords and optimize content for search engine rankings.
• Optimize content titles, meta descriptions, and tags to improve organic search visibility.
• Implement on-page SEO techniques to enhance content discoverability and user experience.
• Monitor and analyze website traffic, engagement metrics, and keyword rankings to make data-driven SEO recommendations.
• Develop and execute content strategies aligned with marketing objectives and target audience preferences.
• Plan and maintain an editorial calendar to ensure timely content delivery and consistency.
• Collaborate with the design team to create visually appealing and brand-consistent graphics, images, and videos.
• Analyze content performance, gather insights, and make recommendations for continuous improvement.

Requirements

• Proven work experience as a Digital Strategist, Social Media Specialist, or similar role.
• Strong understanding of social media platforms, trends, and best practices.
• Proficiency in content creation tools, graphic design software, and social media management tools.
• Familiarity with SEO principles and keyword research tools.
• Excellent written and verbal communication skills.
• Creativity and ability to think outside the box.
• Strong attention to detail and organizational skills.
• Analytical mindset with the ability to track, measure, and report on content performance.

Salary

Competitive Salary, no bar for suitable candidates

Working Hours

9:30 am-6:30 pm (Monday-Friday)

Benefits

• Competitive Salary. NO bar on salary for right candidate.
• Social Security Fund.
• Festive allowances.
• Friendly working environment and lots for opportunities for career growth.
• Quarterly awards and recognitions.